Truth is, storytelling has always been in fashion. Since the early stages of humanity, stories have served as the most effective way to pass down knowledge and entertain audiences, through different means of communication. We used to share our messages and stories by drawing and engraving graffiti in caves, making smoke signals, performing plays in arenas, and using the telegraph, deploying bird messengers, etc…
Moreover, throughout the evolution of storytelling and the persistent progress of technology, we have witnessed the emergence of an additional plethora of different channels through which these stories can be conveyed: videos (ranging from explainers to Youtube posts to interviews), web articles and blogs, illustrations, pictures, etc…
However, progress and evolution have not altered the underlying motive of storytelling: people share their stories to form connections with others. Through storytelling people can gain acceptance through the audience’s ability to relate to the story and find value within it.
Something that we have observed, is that sometimes great stories are neglected because their speaker lacks the confidence in their storytelling skills. Rather than seeking help or advice, they shy away from telling their story at all. Companies too can also lack this confidence. Like you and I, they too are concerned about their storytelling abilities and the ways in which they can convey a story in a sufficient, compelling and entertaining manner.
But did anyone ever say that we have to write these stories on our own? Often when we listen to public speakers or musicians, we forget that behind them stands a whole team. This team aided in the performer’s success by assisting them in the drafting, crafting and improving their story in order to ensure a great performance.
We are perfectly aware that as a creator, sometimes sharing stories can be a bit daunting… but if audiences love to hear stories, and you too want to share yours, can that daunting feeling be enough to give up on communicating your message? Is there anything else that is keeping you from sharing your story?
Stories are intrinsic to our work and our mission at Linetest as we strive to improve in our storytelling skills. What we have observed through our collaborations and projects is that the best storytellers:
- Tell their story well and creatively
- Are trustworthy and honest
- Empower their audience with information that matters.
We also noticed that we tend to forget that there is no ‘right’ or ‘wrong’ way to tell a story. When crafting a story there is no limit to how many props, examples, or metaphors one should use, and therefore, we should not allow these factors to overwhelm or limit us. Stories should engage both the audience as well as the storyteller, and whoever is speaking, should be perfectly confident and comfortable with the message they are spreading. Without these elements of engagement and confidence, we risk not being able to convey what we truly feel as the storyteller, while pressure and stage fright can end up acting like a muzzle.
Our goal at Linetest is to eradicate pressure and uncertainty from the speaker, while making sure that the audience becomes curious and eager to find out more. We believe that all stories have value in their own unique way. When we focus on finding the best way to reflect each individual story’s uniqueness, we as a team can allow our creative work to transform and grow.
We find that video is an incredibly powerful and versatile method to tell stories, and it allows us to communicate words, sounds, images and emotions all at once, thus resonating with different audiences over a large platform simultaneously.
What are in your opinion the most effective & efficient methods to tell stories?
Shoot us an email at email@example.com so that we can further this conversation!