BC LOTTO (DIGITAL SIGNAGE)

Client: BC Lottery Corporation
Agency: DDB Canada
Direction: Linetest
Producer: Natalie Parolin
Creative Direction: Hao Chen
Design: Linetest
Motion Graphics: Linetest

This video is a selection of digital signage we created in connection with DDB Canada for the BC Lotto Corporation. These signage are highly visible, appearing in grocery stores, lotto counters, highway screens, and elevator displays.

For these ongoing videos, the challenge is relaying a lot of information to the viewer in 10-15 seconds, as each signage must live within that allotted timeframe. Because there is no audio, we have to rely solely on exciting and eye-catching visuals. As BC Lotto’s digital signage changes with the seasons, each one we make has to be unique in animation and design, yet stay consistent with the brand.

PROCESS