BCAA

Client: BCAA
Direction: Linetest
Producer: Natalie Parolin
Design: Linetest
Illustration: Jamie Yano, Eric Nakayama
Motion Graphics:
 Eric Nakayama, Jack Bonnington, Spencer Blaiklock, Daniel Gutierrez, Masahiro Otani
Sound Design: Reid Hendry

After our collaboration with EVO, BCAA came to us for another video series to be featured during a BCAMA presentation that celebrated their victory for the 2016 Marketer of the Year Award. The series is composed of 5 clips, each placing focus on a different aspect that was highlighted during their presentation (Execution, History, Opportunity, Structure, Zigzag). These clips represented the great effort BCAA made to reconnect their brand to their mission values of trustworthiness and reliability.

We created a fun style that was clean and minimal to help BCAA communicate their brand and what it stands for. Similarly as we did with EVO, we used the brand colours and iconic graphics to help the audience focus on the story, while engaging them with bubbly transitions and animation. Congratulations to BCAA on the well-deserved award!

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