CLOUDRIDE

Client: Cloudride
Direction: Linetest
Producer
: Natalie Parolin
Design
: Jamie Yano
Animation: Luis Gadea, Jack Bonnington, Masahiro Otani,
Jamie Yano
Sound Design: Humberto Corte
Voice Over: Rhona Rees

Cloudride produces innovative e-liquids. A first in its class with flavours created by a James Beard Award-winning chef, and tested by scientists to ensure a fun and safe product. This light-hearted piece accurately reflects Cloudride’s brand, and focuses on our character making the choice for a better experience.
We were very passionate about creating dynamic motion while the character was in flight, so using hand-drawn 2D animation and a mix of 3D elements was a real pleasure. The hand-drawn animation allowed for lots of extreme posing, distortion, and emphasising the speed and excitement while the character was in flight.

PROCESS