COLUMBIA TECH

Client: Coghlin Companies – Columbia Tech
Agency:
Breakaway
Direction: 
Breakaway, Linetest
Creative Direction: 
Hao Chen
Producer: 
Natalie Parolin
Design: 
Eric Nakayama and Jamie Yano
Animation: 
Eric Nakayama, Jude Wang, Suguru Tachikawa, Thiago Masci
Sound Design: 
Humberto Corte
Music: 
Sono Sanctus

We worked with Breakaway and Coghlin Companies to tell the story of Columbia Tech, and how they are making the impossible possible. Columbia Tech is deep-rooted in many years of innovation and hard work. We wanted to highlight the many happenings that occur within their walls, especially their strong focus on production quality and speed.

We used a mix of 3D, 2D and isometric style to create the world of Columbia Tech. It was crucial to our story to show how fast they are able to accomplish tasks, so we created a “warp speed” animation and design. This “warp speed” visual helped drive the story and concept, emphasizing the skill and detail they put into their work, at the rate their customers need.

PROCESS