ITG

Client: ITG
Direction: Linetest
Agency: Demo Duck
Producer: Natalie Parolin
Design: Mark Lee
Motion Graphics: Mark Lee

We collaborated with Demo Duck for a stylistic presentation of ITG’s Smart Limit Algorithm, an innovative tool which helps address the challenge of trading passively in fragmented equity markets.

To explain ITG’s Smart Limit Algorithm, we had to visually present some complex and detailed information. We knew it would be a familiar topic for ITG’s target audience, but we wanted to engage viewers in a whole new way.  We went for geometrical shapes and neon colors for striking, memorable visuals.  Fortunately, ITG’s brand is very identifiable, so creating unique visuals to explain the algorithm came naturally.

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