KRAFT CASE STUDY

Client: Kraft Canada
Direction: Linetest
Agency: Shopper DDB
Producer: Natalie Parolin
Design: Hao Chen
Motion Graphics: Ryan Smith
Music: Lullatone

With 7/10 Québec shoppers in agreement that identifying Québec-grown products impact their purchasing decision, we showcased how Kraft used these insights to develop a program that identifies brands produced in Montreal for consumers.

We created iconic visuals that both resonated with Québec culture and also related to Kraft’s story at the same time. We took simple shapes and stylized them so they popped out, grabbing the viewer’s attention while we told this Made In Québec story.

PROCESS