LICENSED OPTICIANS

Client: Licensed Optician
Direction: Linetest
Producer: Natalie Parolin
Design: Hao Chen, Mark Lee
3D Artist: Charlie McKenna
Lighting: Seok Jang
Animation: Ronald Segovia, Shibu Varghese Mathew, Corey Belina
Modeling: Woong Park, Paul McMahon
Motion Graphics: Andrew Chevrier
Sound Design: Humberto Corte
Music: Lullatone

This video series highlights the benefits of visiting a Licensed Optician. The series uses humour to encourage viewers to give a second thought to proper eye care.

The overall aesthetic is clean and minimal, with an animated character against a simple background. We used a minimalistic style to focus on the character’s actions, so the message is communicated in a clear way.

PROCESS