TClient: Crelogix
Direction: Linetest
Producer: Natalie Parolin
Design: Mark Lee
Motion Graphics: Ismael Cosio, Mark Lee
Sound Design: Humberto Corte

This motion graphics piece explains Crelogix’s innovative approach to responsible financing, while amplifying their new rebrand design.

We highlighted the new Crelogix story by using their iconic red arrow as a moving motif throughout the video. As the world of consumer financing is quite detailed, we kept the content easy to understand by using simple but sophisticated geometric shapes. The result was a friendly and eye-catching video that matches Crelogix’s unique approach to financing.