NETFLIX

Client: Netflix
Direction: Linetest
Agency: Demo Duck
Producer: Natalie Parolin
Design: Hao Chen
Motion Graphics: Mark Lee

For this online video, we collaborated with Demo Duck to develop a highly energized feeling for Netflix’s new update.

Netflix, the world’s leading internet TV network, were releasing the biggest update in their history. We were tasked to give viewers their first look in a way that was appealing and exciting. We introduced the relatable character of Carl, who is frustrated with his TV viewing experience until he finds Netflix. We show how Carl can now browse his favourite titles in the visually captivating new space that Netflix has released.

As this new TV experience was something that had never been seen before, we wanted to create a unique experience much like browsing through the actual interface for the first time. We highlighted Netflix’s key features through slick and engaging motion graphics.

PROCESS