PANASONIC & BD BIOSCIENCES

Client: Panasonic & BD Biosciences
Direction: Linetest
Agency: Demo Duck
Producer: Mark Lee
Design: Hao Chen, Mark Lee
Motion Graphics: Mark Lee

This video promotes Panasonic’s Sterisonic Incubator and BD Science’s Falcon Multi-Flask.

Despite the short timeline for this video, we were able to convey complex scientific stats in a visually engaging way by integrating 2D elements with 3D replicas of the products. This created unique visuals that pushed the boundaries of standard technical drawings and strengthened the branding.

PROCESS