Client: TracyLocke
Direction: Linetest
Agency: TracyLocke
Producer: Natalie Parolin
Design: Hao Chen, Ismael Cosio, Noe Giuliani
Motion Graphics: Ismael Cosio, Noe Giuliani

This video showcased TracyLocke’s strategic approach for Pizza Hut’s Crust Flavor Challenge campaign. We designed the graphics in this case-study to be energetic and dynamic, using graphic-novel-style imagery and powerful colour combinations of red and black. Our animated graphics helped the viewers understand the step-by-step process surrounding the campaign.

Case-study videos are often tricky because their information is statistical and hard to retain; however, we made sure our video was entertaining and engaging by mixing intense visuals, epic music, and a punchy voice-over.