Client: Telus – Storyhive
Direction: Linetest, TAXI Canada
Agency: TAXI Canada
Producer: Natalie Parolin
Director of Photography: Hao Chen
Design: Ismael Cosio
Motion Graphics: Ismael Cosio
Sound: MurMur Music & Sound Inc.
Telus Storyhive was offering grants to filmmakers, and along with TAXI Canada, we produced these fun spots to spread the word over social media.
We wanted to make this production look as home-made as possible, so we created the world of a fictional independent filmmaker who uses his old toys as the cast in his films. This gave the spot a look of scarcity and little resources, bringing attention to the message of the video – that Telus Storyhive has money available to independent filmmakers in need of funding. We also added eye-catching motion graphics to pique the interest of the audience and highlight key concepts for the viewer.