THE EXCHANGE

Client: The EXchange by YouthREX
Direction: Linetest
Producer: Natalie Parolin
Design: Eric Nakayama, Hao Chen
Animation: Eric Nakayama, Mark Gilligan, Tércio Mota
Sound Design: Redhorse Studio

YouthREX is an awesome organization that focuses on bettering youth programs within Ontario. We collaborated with YouthREX to develop a video that clearly describes the benefits of their new research and evaluation platform, ‘the eXchange’. Our challenge was to tell a compelling visual story, to help our audience understand and relate to this digital product. We distilled the main ideas from the eXchange program, and clearly conveyed them to the viewer by utilizing appropriate visuals, story, sounds, and timing.

 PROCESS