Client: Trulia
Direction: Linetest
Producer: Natalie Parolin
Copywriter: Hao Chen
Design: Hao Chen
Motion Graphics: Thanat Sattavorn, Mark Lee, David Calderon

Trulia Seller Ads help real estate agents connect with quality sellers in their local market. With this tool, agents can connect with serious sellers and simplify their often-hectic routine.

Through the use of character animation we were able to tell this story through exaggerated situations, helping to drive the point that an agent’s day can be hectic. Our goal was to show that with the use of Trulia Seller Ads and it’s many features, an agent’s typical workday could become less chaotic. We wanted to create some humorous situations for engagement, while using motion graphics to help display how Trulia Seller Ads work through a simple visual overview.