YVR JETSET

Client: YVR JetSet Parking
Direction: Linetest
Agency: DDB Canada
Producer: Natalie Parolin
Design: Mark Lee
Motion Graphics: Mark Lee
Sound Design and Music: Cory Hawthorne

This is a 10-second TV spot we created in conjunction with DDB for Vancouver International Airport’s JetSet Parking, a campaign to promote the new parking facility available at the airport.

We had 10 seconds to grab the viewers’ attention and relay JetSet Parking’s message in a simple and creative way. We went with a short story of a typical trip to the Vancouver airport, using iconic imagery of the airport to make the ad immediately familiar. The combination of fun music and energetic design ensured the ad was both catchy and welcoming.

PROCESS