Lärabar
Anthem
The Lärabar jingle had our team humming along to it long after this project was completed. Tasked with just an Anthem song, we created an animated piece to tell Lara’s story. For this piece, we tapped into our knowledge of all things epic and nature...and we live in the PNW so trust us, we know the mountains.
We developed an entirely new visual look that elevated the Lärabar brand and gave the client something that rocked both the illustration and animation space. Our team pushed for unique character designs, epic nature scenes, refreshing colour schemes, and intricate details that truly elevated this piece. We had a pleasure exploring our own love for nature, to represent the Rockies in all its glory.
Awards
2020 Gold Telly Award Winner - Craft: 2D Animation
2020 Silver Telly Award Winner - Craft: Motion Graphics/Design
Style Frames
Process
+ Credits
Client - Lärabar
Agency - The Mint
Producer - Jessica Seymour
Creative Director - Hao Chen
Art Director - Tim Mack
Design & Illustration - Tim Mack, Sean Richardson, Noe Giuliani
Animation - Christian Rubio, Duncan Patterson, José Moreno, Noe Giuliani, Richard Plata, Thiago Masci
+ Awards
2020 Gold Telly Award Winner - Branded Content: 2D Animation
2020 Silver Telly Award Winner - Branded Content: Motion Graphics / Design