Lärabar

Protein

We were so excited to create this set of TV spots that featured the ingredients of a Lärabar - it truly is just food made from food, simple as that! Their team sent a box of delicious Lärabars to our studio, and before we could eat them all, we experimented with how the bars would look in various studio lighting. Exploring the bars in real life allowed us to then replicate a better 3D model. By utilizing 3D, it allowed us to create very accurate models that were also easy to update for future use. This offered us the flexibility to explore by combining different visual and animation styles.

Our team wanted to play by adding beautiful, elegant, and tactile 2D illustrations to compliment the 3D bars. This art direction gave the spot an authentic look and made the product really pop, which the Larabar team greatly appreciated.