London Drugs
Connected Wellness
How much fun can you have in 15 seconds? Turns out quite a lot!
We were asked by Rethink Canada to help take their script and develop a 15-sec TV spot. Using a combo of illustrations from the ad and new designs, we also made digital and print assets for their other channels. We had a blast injecting colour and life into this story! By balancing being informative, while also human, we kept it clear and elegant to match the more mature London Drugs brand. We developed some new character designs and pushed the brand colours to add a touch of fun. At every stage, we looked for ways to add creativity and beauty, while still being true to their marketing needs.
Style Frames
“It's been a true joy working with everyone at Linetest. They're extremely organized and delivered everything we asked and hoped for! Absolutely amazing to work with!”
— Rethink Canada
+ Credits
Client - London Drugs
Agency - Rethink Canada
Creative Director - Hao Chen
Producer - Zoe Coleman
Production Coordinator - Kaely Blanche
Design & Illustration - Sophia Ouellette
Animation - Beibut Zhakhin