123W

Blockchain Intelligence Group

123W came to us with an idea for their client BIG (Blockchain Intelligence Group), we worked with them by taking their storyboards and helping them develop a visual direction for two animated spots. We wanted to cohesively combine 3D and 2D together to create a clean, refreshing look for BIG.

To ensure that Bitcoin was the focal point, we played around with scale and the idea of BIG. The human characters exist in these spots as support for the 3D objects and this allowed the inanimate objects to lead the story as it was all about digital automation. We put a lot of care and focus on compositing in this spot, making sure shadows and lighting helped to seamlessly integrate the 3D and 2D elements.