Blacksmith Applications

Forge

FORGE is a cloud-based, trade promotion management application for CPG retail and food service. It delivers solutions for the biggest names in the industry, so we were tasked with creating exciting visuals and animation for the software’s brand video.

Trade spend management is often complicated and confusing. We wanted to show this difficulty visually, through chaotic motion graphics and character animation. With highly stylized illustrations and descriptive motion, we were also able to showcase how FORGE eliminates the guesswork and difficulty, simplifying the whole process in a sophisticated and elegant way. That’s FORGE!