Mastercard

Priceless Moments

We worked with the fantastic team at McCann to create a series of animations for Mastercard’s brand collabs with Oral B, Costco, and Best Buy. With this multi-deliverable campaign, our goal was to bring more life, personality, and priceless moments to McCann’s initial concepts. 

We kept honest to the Mastercard brand, while also pushing the art and animation direction to add a bit more flavour. Working within the brand colours, we kept it clean and elegant to maintain the overall style, but also explored the relationship between curves and straight edges to nudge the art direction even further. By exaggerating the proportions of the characters, it was an opportunity to inject a level of personality and visual interest while still remaining fundamentally simple in design.