Takeda

The Adventures of the Esophacrew

Healthcare, but make it fun? Say no more.

We completed this incredible animation and illustration campaign with Saatchi & Saatchi Wellness. Starting with some existing assets as reference, we redesigned it all from the ground up so the content would work for a series of animation, static, and comic strip deliverables. We tackled everything from strengthening the script for animation, all the way to working with 7 different VO talents in studio to make this piece come alive!

Collaborating with the agency on character designs, we created multiple iterations until finally selecting an art direction that would work in both animation and static. This new style was more modern, yet still stayed with the small town charm that was requested. Right off the bat we wanted to use all hand-drawn animation to bring playful and exaggerated motions to the characters. We expanded our illustration and animation team to make the production possible, making sure that we had an incredible pool of talent that specialized in cel animation and character acting. It was a big project, with many deliverables, and in the end everything was super cohesive, pushing the boundaries of storytelling within this industry.